See the likely outcome first. Let the test confirm it.
Before spend commits, Prediction estimates how a campaign is likely to perform. After launch, automated testing runs the variants, tracks confidence, and promotes the winner, closing the loop back to the radar.
Forecast, then test toward the winner.
Prediction models ROI, CTR, CPA, and conversion rate from your connected history and the proposed build. Testing then splits traffic across variants, watches for statistical confidence, and shifts budget to the leader on its own.
- ROI, CTR, CPA, and conversion forecasts shown before launch
- Test cells created automatically across creative and audience variants
- Confidence tracked continuously, no eyeballing the numbers
- Winners promoted automatically; the result feeds the radar again
A forecast that testing then proves out.
Proposed Category B campaign forecasts 3.8× ROAS at 76% confidence before any spend.
Two creative variants launch as test cells; the system tracks confidence and holds budget until it's clear.
The stronger hook reaches confidence first, takes the budget automatically, and its lift becomes the next signal.
Pre-launch forecast
Expected ROAS, CTR, CPA, and conversion rate with a confidence level.
Auto test cells
Variants split into test cells without manual campaign duplication.
Confidence tracking
Tests run until results are statistically meaningful, not just early.
Winner promotion
Budget shifts to the leading variant, and the outcome re-enters the loop.